How to Measure Fundraising Success

         It might seem obvious at first, but with so many potential KPIs (Key Performance Indicators) to choose from when analyzing your fundraising campaigns, it’s important to have a solid knowledge of the basics.

         Step 1) Track Everything

                   We won’t be the first to tell you that data is valuable; but even with that knowledge, so many organizations don’t track all the information that they receive. Every charity, big and small, should be tracking every donation that comes in: who gave that donation, how much it was, when it was made, and what was it in response to.

                   In fundraising knowledge is power. Understanding what your donors respond to, how much to ask for, and when to ask can lead to significantly better results in response rates and amount given.

         Step 2) Understand What’s Important

                   There are a few different thoughts on what’s important – efficiency or total numbers. In theory, both are great, but what’s more important to the cause? At GivingMail we’d always argue that the total net revenue coming into your budget is the most important piece. Optimizing to net revenue gives your nonprofit the maximum funds to spend on supporting whatever your cause may be – so with that as the premise, spending $100 to raise $105 is better than spending $0 to raise $1.

         Step 3) Taking Advantage of Your Knowledge

                   Of course supporting the cause is #1, but being able to continue to support that cause in the future AND put more support behind it is also really important. We’re here to help you do exactly that. GivingMail has taken the time to make your direct mail fundraising as simple, easy, and effective as possible.

                   Download one of our templates, create your mail, upload your list, and watch donations come back to make your organization everything it could possibly be. And if you aren’t completely satisfied with our product – we offer a money back guarantee. With nothing to lose and everything to gain, try GivingMail now!

For more fundraising advice and news, check back for new posts on our nonprofit fundraising blog. If you’d like help with your direct mail fundraising, GivingMail offers nonprofit direct mail solutions. Here are some nonprofit fundraising ideas to get you started.

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