Fundraising During a Crisis, COVID-19

While we all globally struggle with the COVID-19 pandemic, uncertainty is high. Though this is a difficult time for all of us, we will get through this. In the meantime, you may be asking, what does this mean for the nonprofit world and how should charities and nonprofit organizations navigate a complex and dynamic socio-economic situation?

Focus on what you can do

The best way for you to help during this crisis is to follow CDC guidelines and continue supporting your cause where possible. Nonprofits are needed now more than ever as we face an unprecedented health threat and a drastic economic downturn. Staying healthy is the best way to support your organization during this time. 

Nonprofits can be a beacon of hope

At the time of writing this, there are roughly 50,000 cases of coronavirus in the United States alone. That means that hundreds of thousands are affected by this either directly or through family and friends. This pandemic has also led to businesses across the country closing their doors and global uncertainty about their recovery. But this is also where nonprofits can provide a sense of hope by connecting to your supporters and sharing your message.

Your industry is needed during tough times

Nonprofits have always supported those in need and will continue to do so through this tragedy. From feeding the hungry to housing the homeless to helping the sick, you have given hope and resources to those who needed it most. Right now, nonprofits are needed more than ever and people are looking for ways to help.

Get the support and resources you need

Is now the right time to be fundraising? We say yes. It may feel uncomfortable asking for money given the state of the world, but those who can are searching for ways to help and support causes that they believe in. As a country, we need to come together right now and nonprofits can help facilitate that. Looking ahead to a time of recovery, nonprofits are going to serve a critical role in providing safety and security to those who need it. Helping people rebound from this is going to require the necessary funds to make that support possible.
As an organization, GivingMail recognizes that nonprofit and charity fundraising can often take a back seat to directly serving the cause. We’re happy to support those charities working on the front line against this pandemic and are proud to be offering free direct mail packages to send to your donors in order to bring in the crucial funding you need to help us all get through this. If your organization or any organization you know is interested, please feel free to reach out to us via email or on social media. We’re here to help you help others.

For more fundraising advice and news, check back for new posts on our nonprofit fundraising blog. If you’d like help with your direct mail fundraising, GivingMail offers nonprofit direct mail solutions. Here are some nonprofit fundraising ideas to get you started.

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